Master in Digital Marketing & Communication

OVERVIEW
This master enables students to understand the challenges of digital for brands, marketing and communication, and define their policies and implement them. To understand the main areas and techniques of digital marketing (e-mail, SEO, displays, social marketing, conversion issues, mobile marketing, …).

Admission Requirements

Bachelor degree in Marketing, Management Science or equivalent

Skills Acquired

Graduate student knows : how to make an e-marketing plan, how to make an e-communication plan, how to organize a campaign on social networks, how to write a specification, how to master the digital writing techniques, understand the data and know how to analyze them and work collaboratively and efficiently between the different trades and the company’s information system.

Professional perspectives

– Responsible for the digital strategy
– Responsible for strategic communication
– Manager of digital communication
– Internet development manager
– Digital manager

Semester 1

– DM1: Understanding the digital
– DM7: Connected commerce
– Management accounting
– IT & Operational Training 1: Visual Analytics
– General Culture and Soft Skills 2: English
– Managerial Economics
– Organizations & people
– Interdisciplinary seminar I
– (Optional Oil & Gas Oil) Oil and Gas Finance and Risk Analysis
– (Optional Banking Services) Contemporary Issues In Banking
– (Optional Pharmaceutical Industries) Managing the Pharmaceutical Sales Organization

Semester 2

– DM6: Digital Project Management
– Business game
– General culture and soft skills 2: Professionalization workshop
– General Culture and Soft Skills 3: Communication in a Business Environment
– Strategic Management
– Finance for managers
– IT & Operational Training 2: ERP APPLICATION AND BUSINESS PROCESS DEVELOPMENT
– (Optional Oil & Gas Oil Companies) Managing Projects and Optimizing Oil & Gas Operations
– (Optional Banking Services) International Banking
– (Optional Pharmaceutical Industries) Pharmaceutical Marketing Research

Semester 3

– Financial management
– Human resources management
– DM2: Digital Strategies & Brand Strategies
– DM3: e-marketing plan & e-communication plan
– DM4: The digital consumer and how to improve the user experience
– DM5: On-line studies
– Interdisciplinary seminar II
– IT & Operational Training. : Practical Toolbox for Managers
– (Optional) Acquisition, Conversion and Loyalty
– (Optional) Distribution Marketing
– (Optional) Data serving Marketing and Digital Communication

Semester 4

– Preparing an Internship Report