Master in Digital Marketing & Communication

OVERVIEW
This program enable students tu understand the challenges of digital for brands, marketing and communication, define their policies and implement them. To understand the main areas and techniques of digital marketing (e-mail, SEO, displays, social marketing, conversion issues, mobile marketing, …)

Admission Requirements

All students holding an applied or fundamental bachelor degree in management, economics and in quantitative method or equivalent are eligible to apply.

Skills Acquired

It makes the student able to know how to make an e-marketing plan, know how to make an e-communication plan, know how to organize a campaign on social networks, know how to write a specification, master the digital writing techniques, understand the data and know how to analyze them, and work collaboratively and efficiently between the different trades and the company’s information system.

Professional perspectives

Professional perspectives with this master program are:
-Rresponsible for the digital strategy
-Rresponsible for strategic communication
-Mmanager of digital communication
-Iinternet development manager
-D-digital manager

Semester 1

. Financial management
. Human resources management
. IT & Operational Training 1: Visual Analytics
. General Culture and Soft Skills 2: English
. Management accounting
. Managerial Economics
. Organizations & people
. Interdisciplinary seminar I
. (Optional Oil & Gas Oil) Oil and Gas Finance and Risk Analysis
. (Optional Banking Services) Contemporary Issues In Banking
. (Optional Pharmaceutical Industries) Managing the Pharmaceutical Sales Organization

Semester 2

. Strategic Management
. Finance for managers
. IT & Operational Training 2: ERP APPLICATION AND BUSINESS PROCESS DEVELOPMENT
. Business game
. Interdisciplinary seminar II
. General Culture and Soft Skills 3: Communication in a Business Environment
. General culture and soft skills 2: Professionalization workshop
. (Optional Oil & Gas Oil Companies) Managing Projects and Optimizing Oil & Gas Operations
. (Optional Banking Services) International Banking
. (Optional Pharmaceutical Industries) Pharmaceutical Marketing Research

Semester 3

. DM1: Understanding the digital
. DM2: Digital Strategies & Brand Strategies
. DM3: e-marketing plan & e-communication plan
. DM4: The digital consumer and how to improve the user experience
. DM5: On-line studies
. DM6: Digital Project Management
. Connected commerce
. IT & Operational Training. : Practical Toolbox for Managers
. (Optional) Acquisition, Conversion and Loyalty
. (Optional) Distribution Marketing
. (Optional) Data serving Marketing and Digital Communication

Semester 4

Preparing an Internship Report