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Bachelor in Marketing

APBS

OVERVIEW

The Bachelor of Marketing provides a versatile qualification focused on all aspects of marketing as a modern and dynamic profession. Areas of study covered include consumer behavior, direct marketing and marketing channels.

Admission Requierements
Tunisian or French Baccalaureate or an equivalent degree; Admission tests administered by APBS.

Skills Acquired
It ensures that students can understand consumer behavior and develop products or plans for a business. Upon completion, students will be trained and developed in their decision-making skills to solve marketing problems.

Professional perspectives

Students will acquire skills that help them get jobs in areas such as general marketing, sales, product management, retailing, marketing research and advertising.

Further Studies
Those who have a Bachelor of Marketing may pursue an MBA in Marketing and Business Intelligence with the goal of advancement in their jobs.

BUSINESS CORE FOUNDATION COURSES

Semester 1

  • Management principles 1
    – Financial accounting 1
    – Introduction to law
    – Mathematics I : Analysis
    – Microeconomics
    – Financial mathematics
    – C2I 1
    – English

Semester 2

  • Management principles 2
    – Financial accounting 2
    – Macroeconomics
    – Mathematics 2 : Algebra
    – Descriptive statistics and probablility
    – Commercial corporate law
    – C2I 2
    – English 2

Semester 3

  • Management fundamentals
    – Management accounting
    – Marketing fundamentals
    – Career conferences
    – Engish 3
    – Entrepreneurship
    – Taxation
    – Inferential statistics

Semester 4

  • Human ressources management fundamentals
    – Financial diagnostic
    – Production Management
    – Methodology of Elaboration of an internship report
    – English 4
    – Communicatioin techniques
    – Practical practice firm
    – Theorical practice firm
    – Introduction to business economy
    – Conferences and readings

MAJOR COURSES

Semester 5

  • Marketing strategy
    – Princing strategies
    – Marketing research
    – Analysis of consumer behavior
    – Elaboration and validation of the internship report
    – English 5
    – Presentation of technical and professional documents
    – Practical practice firm
    – Theorical practice firm
    – Internationa marketing
    – Marketing themes

Semester 6

  • Retail strategy
    – Communication marketing
    – Data analysis in marketing
    – Tutored project
    – English 6
    – IT
    – Practical practice firm
    – Theorical practice firm
    – Digital Marketin
    – E-business Strategies