Bachelor in Marketing



The Bachelor of Marketing provides a versatile qualification focused on all aspects of marketing as a modern and dynamic profession. Areas of study covered include consumer behavior, direct marketing and marketing channels.

Admission Requierements
Tunisian or French Baccalaureate or an equivalent degree; Admission tests administered by APBS.

Skills Acquired
It ensures that students can understand consumer behavior and develop products or plans for a business. Upon completion, students will be trained and developed in their decision-making skills to solve marketing problems.

Professional perspectives

Students will acquire skills that help them get jobs in areas such as general marketing, sales, product management, retailing, marketing research and advertising.

Further Studies
Those who have a Bachelor of Marketing may pursue an MBA in Marketing and Business Intelligence with the goal of advancement in their jobs.


Semester 1

  • Management principles I
  • Financial Accounting I
  • Introduction to Law
  • Microeconomics
  • Mathematics I: Analysis
  • Lectures and readings
  • Introduction to economic affairs
  • C2I
  • English

Semester 2

  • Management principles II
  • Financial Accounting II
  • Macroeconomics
  • Descriptive statistics and probability
  • Mathematics II: Algebra
  • Lectures and readings
  • Applied macroeconomics
  • C2I
  • English

Semester 3

  • Finance
  • Production Management
  • Management & Leadership
  • Marketing
  • Inferential Statistics
  • Financial statement preparation
  • Financial mathematics
  • • Information technologies
  • • English

Semester 4

  • Managerial Accounting
  • Entrepreneurship
  • Human ressource management
  • Business law
  • Business economics
  • Company law
  • Monetary economics
  • Communication techniques
  • English


Semester 5

  • Analysis of consumer behavior
  • Marketing Communication
  • Pricing Strategies
  • Marketing research system
  • Sales force management and negotiation
  • Econometrics
  • Strategic management
  • Presentation of technical and professional documents
  • English

Semester 6

  • Strategy and marketing plan
  • Distribution
  • International Marketing
  • Data Analysis for Marketing
  • Management and budgetary control
  • Marketing themes
  • Business games
  • Public oral communication
  • English
  • Thesis